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Performance Overview

The selected campaigns generated 582 clicks from 57,666 impressions at a total spend of kr6,772.12, driving 27 conversions at a healthy overall conversion rate of 4.64%. Aggregate performance indicates efficient click and conversion generation, but there are clear differences in effectiveness across campaign types and individual campaigns.

Key Metrics Analysis

Click-Through Rate (CTR) Analysis by Campaign Type

• Search: 8.76% CTR, significantly outperforming the industry benchmark (3.17%). This reflects highly relevant ad copy, keywords, and strong intent alignment.
• Performance Max: 0.87% CTR, which is above the benchmark (0.65%). This indicates solid ad engagement for this campaign type.
• Shopping: 0.63% CTR, slightly below the benchmark (0.86%). Indicates room for improvement in feed optimization or targeting.

Cost Per Click (CPC)

Average CPC: kr11.64, which is generally reasonable for converting e-commerce verticals, especially given the high conversion rate.

Conversion Rate

4.64% Conversion Rate: This is strong, especially for non-brand e-commerce campaigns (industry averages often range 2-4%).

Campaign Performance Breakdown

Top 3 Best Performing Campaigns:

1. SE - Performance Max - All: 53 clicks, 0.80% CTR, above benchmark CTR, efficient cost (kr507.22).
2. SE - Shopping: 43 clicks, 0.73% CTR (slightly below benchmark), very efficient cost (kr480.52).
3. SE - Performance Max - All: 37 clicks, 1.33% CTR (significantly above PMax benchmark), low cost (kr330.39).