Privacy Policy

Last Updated: 17 July 2025

Big Elephant AB via tryhathi.com collects some Personal Data from its Users.

Owner and Data Controller

Big Elephant AB

Data Protection Officer: Sunil Dutt

Contact email: sunil.dutt@hathi.ai

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Google Analytics data; Google Ads data; Google Workspace data; WooCommerce store data; payment info; first name; last name; billing address; purchase history; Trackers; Usage Data; Data communicated while using the service.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner - sunil.dutt@hathi.ai

Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.

How We Use Google and WooCommerce User Data

This Application accesses and uses Google and WooCommerce user data in the following ways:

• Google Analytics Data: We collect Google Analytics data on a read-only basis to provide users with analysis and insights about their website performance, user behavior, and marketing effectiveness.
• Google Ads Data: We access Google Ads data on a read-only basis to help users analyze their advertising campaigns, performance metrics, and return on investment.
• Google Workspace Data: We may access Google Workspace APIs to integrate with user's business tools and provide comprehensive analytics across platforms.
• WooCommerce Store Data: We access WooCommerce store data through REST API including orders, products, customers, sales data, inventory, and store analytics to provide comprehensive e-commerce insights and AI-powered analysis.

This data is used solely to provide our analytics and business intelligence services to users. We do not modify, alter, or write back to Google or WooCommerce services.

Google API Services User Data Policy Compliance

The use of raw or derived user data received from Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements.

Sharing and Disclosure of Google and WooCommerce User Data

We share Google and WooCommerce user data with the following third parties for the purposes of providing our services:

AI/ML Processing Partners

• OpenAI LLC: Google Analytics, Google Ads, and Google Workspace data may be sent to OpenAI's API for real-time analysis and generating insights. This includes metrics, performance data, and business analytics. Important: Data is ONLY used for inference/analysis, NOT for training OpenAI models. Their privacy policy can be found at: https://openai.com/policies/privacy-policy
• Google Gemini: Google Analytics, Google Ads, and Google Workspace data may be processed through Google's Gemini AI service for advanced analytics and insights. Important: Data is ONLY used for inference/analysis, NOT for training Google's models. Their privacy policy can be found at: https://policies.google.com/privacy

Data Storage and Infrastructure

• Supabase: Access tokens and authentication data are stored with Supabase using encrypted row-based security. Their privacy policy can be found at: https://supabase.com/privacy

We do not sell, rent, or otherwise commercialize Google user data. All sharing is done strictly for the purpose of providing our analytics services to users.

Data Protection Mechanisms for Sensitive Data

We implement the following data protection mechanisms to safeguard sensitive Google user data:

• Encryption: All Google OAuth access tokens and refresh tokens are stored using AES-256 encryption with row-level security in our database
• Data Minimization: We only request and access the minimum Google API scopes necessary (analytics.readonly, adwords.readonly) to provide our services
• Read-Only Access: Our application operates exclusively with read-only permissions and cannot modify, delete, or write data to any Google services
• Secure Transmission: All Google data transfers are conducted over encrypted HTTPS/TLS 1.3 connections with certificate pinning
• Access Controls: Google data access is restricted using role-based access control (RBAC) with audit logging of all data access events
• Token Management: Google OAuth tokens are automatically refreshed before expiration and invalid tokens are immediately purged
• Data Protection Officer: Our designated Data Protection Officer (Sunil Dutt - sunil.dutt@hathi.ai) oversees all Google data protection practices and compliance

Retention and Deletion of Google User Data

Data Storage Policy

• Analytics and Ads Data: Google Analytics and Google Ads data is NOT stored on our servers. We access this data in real-time through APIs and do not retain copies.
• Access Tokens: Authentication tokens and credentials are stored securely with Supabase and are automatically refreshed according to Google's token lifecycle.
• Processed Insights: Analysis results and insights generated from Google data may be temporarily cached to improve performance but are not permanently stored.

Data Deletion

• Users can request deletion of their account and associated data at any time by contacting sunil.dutt@hathi.ai
• Upon account deletion, all stored access tokens and authentication data will be permanently removed
• Users can revoke access to their Google data through their Google Account settings at any time
• When access is revoked, we immediately cease processing of that user's Google data

AI/ML Model Interaction with Google Workspace Data

Our application uses AI/ML models that interact with user data obtained through Google Workspace APIs in the following ways:

• Data Analysis: AI models process Google Workspace data to provide business insights, productivity analytics, and performance metrics
• Pattern Recognition: Machine learning algorithms analyze data patterns to generate actionable recommendations
• Automated Reporting: AI systems compile data from multiple Google sources to create comprehensive business reports
• Predictive Analytics: ML models use historical Google data to forecast trends and business outcomes

All AI/ML processing is conducted with appropriate data protection measures and user consent.

Important Notice: No AI/ML Model Training with User Data

We do NOT use Google Workspace data or any other user data to develop, improve, or train AI/ML models.

We comply with Google's Workspace API User Data Policy, including the Limited Use requirements. You can learn more about these policies at:

• Google Workspace API Limited Use Policy
• Google Workspace API User Data Developer Policy

Specifically:

• Google Workspace data obtained through APIs is NEVER retained or used for training any AI or ML models
• User data is ONLY processed in real-time to provide immediate analytics and insights to the specific user
• We do NOT build, train, fine-tune, or improve any generalized AI/ML models using customer data
• All AI processing uses pre-trained third-party models (OpenAI, Google Gemini) without any modifications based on user data
• User data is NOT used to improve our service's AI capabilities or create new models

Your Google Workspace data is used exclusively to provide you with personalized analytics and insights, and is never used for any AI/ML development purposes.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing ("opt-out"), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
• Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• Processing is necessary for compliance with a legal obligation to which the Owner is subject;
• Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.

Personal Data collected for the purposes of the Owner's legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Handling payments, Analytics and business intelligence, AI-powered insights generation, and Traffic optimization and distribution.

For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Subprocessor: OpenAI LLC, Processing Questions and Generating Text

Unless otherwise specified, this Application uses the API service provided by OpenAI, L.L.C., 3180 18th Street, San Francisco, CA 94110.

Google user data, analytics data, and user questions may be sent to OpenAI's API to receive output that might be necessary to provide analytics insights and business intelligence services to the user.

Place of Processing: United States

The terms and conditions and their privacy policy can be found at https://openai.com/policies/privacy-policy

Subprocessor: Google Gemini, AI Analysis and Processing

This Application uses Google's Gemini AI service for advanced data analysis and insight generation.

Google user data may be processed through Gemini to provide enhanced analytics, pattern recognition, and business intelligence services.

Place of Processing: Various (Google's global infrastructure)

Their privacy policy can be found at https://policies.google.com/privacy

Subprocessor: Stripe, Handling payments

Unless otherwise specified, this Application processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Application isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Stripe (Stripe Payments Europe, Limited) Stripe is a payment service provided by Stripe Payments Europe, Limited.

Personal Data processed: billing address; first name; last name; payment info; purchase history.

Place of processing: European Union

Subprocessor: Supabase, Database and Authentication Services

This Application uses Supabase for secure data storage and user authentication services.

Personal Data processed: user authentication data, access tokens, encrypted user credentials. All data is stored with row-level security and encryption.

Place of processing: Various (depending on selected region)

Their privacy policy can be found at: https://supabase.com/privacy

Subprocessor: Render, Hosting Services

This Application uses Render for hosting and infrastructure services.

Personal Data processed: Any data transmitted through the application including IP addresses, request logs, and application data.

Place of processing: United States

Their privacy policy can be found at: https://render.com/privacy

Subprocessor: Clerk, Authentication Services

This Application uses Clerk for user authentication and identity management services.

Personal Data processed: email addresses, user profiles, authentication tokens, login history, and user session data.

Place of processing: United States

Their privacy policy can be found at: https://clerk.com/privacy

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users' request, the Owner will inform them about those recipients.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.

The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How "Do Not Track" requests are handled

This Application does not support "Do Not Track" requests.

To determine whether any of the third-party services it uses honor the "Do Not Track" requests, please read their privacy policies.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.